Aspirational marketing and branding is my specialty, exemplified most succinctly by my time at Compass where I dove deep into the world of the ultra-luxury client. I led the branding and marketing of properties priced $2OM+ and led the execution of brand-level marketing and boutique-level marketing for clients pursuing properties $5OM+.

Ensuring a storytelling framework that comes through cohesively across all consumer touch points. The brand vision, voice, and visual language need to work in lockstep across all platforms and experiences while inspiring action.

Analyzing data to construct the ideal user journey and media mix that ensure the right target audience is reached and experiencing the narrative in a cohesive and sequential way, ultimately leading to the desired action.

From social content to above the line, from in-store to in-feed, all brand elements must stand independently while also amplifying each other and spurring the right response from the consumer for that moment.

I’m adept at leveraging qualitative and quantitative data to ensure the right marketing strategy and channel mix and to measure overall ROI and ROAS at the asset level. I also use data to inform brand OKRs and org-level KPIs so we can confirm that initiatives are on track toward success.

Always at the forefront but remaining discerning about what platform or execution makes sense for the brand and the audience.

Whether it’s leveraging AI for virtual try-on or new tech to create a deeply unique and exciting engagement moment, digital strategy must be more than just haphazardly posting on the latest platform.

I approach global campaigns and content with a strategy-first, data-led mindset to ensure all elements convey the right message in the right place at the right time.

I’m adept at leading creative execution, concepting through production. I’m also well versed in applying a strategic lens over existing HQ-provided creative assets to deploy them in ways that make sense for the audience and their journey.