Christiana Mavromatis
O1
Full-funnel Digital Strategy
O2
Premium Retail Brand Storytelling
O3
Data-Led & KPI-Driven
O4
E-Commerce & App Experiences
Global Product Marketing
Global Product Marketing
MAC cosmetic’s Viva Glam campaign debuted
RosalÃa’s newest single as campaign anthem.
Luxury Brand Equity
Luxury Brand Equity
CARTIER experiences so impactful, brand
engagement & purchase intent skyrocketed.
Holistic Marketing Strategy
Holistic Marketing Strategy
Elevating What Goes Around Comes Around,
a luxury vintage resale brand, across all touch points.
Brand Codes & Architecture
Brand Codes & Architecture
Defining GSTQ: brand identity, brand strategy, art
direction & eCommerce, for a DTC retail launch.
eCommerce Experience
eCommerce Experience
Leading MAC global digital creative strategy & execution, ideation, production & innovation across 9O+ markets.
Native Digital Storytelling
Native Digital Storytelling
Capturing cutting-edge & culturally-relevant content for COACH,
revitalizing a heritage brand to increasing followers & fans.
eCommerce Transformation
eCommerce Transformation
ESSIE eCommerce strategy & redesign turned choice overwhelm
& high bounce rates into increased consideration & conversion rates.
Scalable Systems & Design
Scalable Systems & Design
Scaling COMPASS studio capabilities, architecting templates
& workflow to support marketing demands of 25,OOO+ agents.
Luxury Brand Identity
Luxury Brand Identity
Leading a 12O-person creative org & all output at COMPASS,
luxury brand identities & marketing to attract (U)HNWI clientele.