Christiana Mavromatis
O1
Luxury Brand Storytelling
O2
Digital Transformation
O3
Global eCommerce Experience
O4
Omni-Channel Strategy
Global Campaign Development
Global Campaign Development
MAC cosmetic’s Viva Glam campaign debuted
RosalÃa’s newest single as campaign anthem.
Modernizing Heritage
Modernizing Heritage
CARTIER launch event so impactful, brand
engagement & purchase intent skyrocketed.
eCommerce & Brand Storytelling
eCommerce & Brand Storytelling
Elevating What Goes Around Comes Around,
a luxury vintage resale brand, across all touch points.
Brand Identity & eCommerce Design
Brand Identity & eCommerce Design
Defining all creative for GSTQ: brand identity, brand strategy,
art direction & eCommerce, for DTC retail brand launch.
Luxury Branding & Visual Identity
Luxury Branding & Visual Identity
Leading a 12O-person team & all creative at COMPASS, luxury
brand identities & marketing campaigns to grow UHNWI clientele.
Global Digital Campaign
Global Digital Campaign
Leading MAC global digital creative strategy & execution, ideation, production & deployment across 9O+ markets.
Social Strategy & Content
Social Strategy & Content
Capturing culturally-relevant social content for COACH,
revitalizing a heritage brand & increasing followers & affinity.
Scalable Systems & Design
Scalable Systems & Design
Scaling COMPASS studio capabilities, architecting templates
& workflow to support marketing demands of 25,OOO+ agents.
eCommerce Transformation
eCommerce Transformation
ESSIE eCommerce strategy & redesign turned choice overwhelm
& high bounce rates into increased consideration & conversion rates.