UX strategically aligned to easy discovery.
Video content, real product reviews & benefit comparisons
gives the experience authenticity to efficacy.
The Process
Studio Fix is a complicated product: multiple formats, over 60 shades,
and used with a myriad of skin concerns in mind.
The overwhelming number of variables made messaging tough because
each consumer loves the product for a different reason.
Over 100 pieces of content captured in a single day shoot.