Summer/Fall Campaign
eCommerce redesign included
_ Optimize for mobile (6O%+ of site visitors)
_ Accommodate more editorial / video content
_ Improve browse-ability with AI-leveraged customization
_ Facilitate A/B testing of copy, video, and images
_ More seamless checkout experience reduced cart abandonment
HOLIDAY ‘24
loosely inspired by
Eloise & The Plaza Hotel.
Social Strategy
_ Elevated aesthetics & balanced content (product, lifestyle, in-store, Influencer, etc)
_ Increased average daily IG followers 153%+ YoY
_ Achieved 2x DM reply rate 2x faster
_ Increased positive sentiment to 7O%+, cut negative sentiment in half
_ +176% YTD average visitors to eCom from organic social
Elevated influencer and Creator content with smarter briefs, defined brand standards and providing clear references. The result was unparalleled reach, growing awareness, followers, and purchase consideration.
Law Roach’s book launch, signing, and Q&A, an in-store event for press and
