What Goes Around Comes Around

Our Holiday ‘24 campaign
was loosely inspired by
Eloise & The Plaza Hotel.

What Goes Around Comes Around

Led all brand & creative vision and execution for luxury resale retailer, WGACA:
eCommerce (re)design, organic content,
paid social, and all campaign creative

Creative Direction: concept, strategy & execution of Fall campaign production

shot at a private airfield and yacht club by David Blenthal

Travel-motif photo shoot for assets that can live from summer into fall. We captured over a dozen looks – including a diversity of RTW and accessories – with airplanes, motorcycles, and yachts in just one day.

Led eCommerce redesign, a complete overhaul, to:

• Optimize for mobile to accommodate >60% of site visitors
• Accommodate more editorial content, specifically video
• Improve browse-ability with AI-leveraged customization
• Facilitate A/B testing to identify the most compelling visuals and copy
• Create a more seamless user experience through checkout to reduce cart abandonment rate

Ensuring excellent information hierarchy on the PDP page was critical, as was including recommended products for continued browsing. A concise checkout process ensures a lower cart abandonment rate.

Social Strategy

_ Increased average daily IG followers 153% YoY
_ 2x DM reply rate 2x faster: >5O% within 6-hrs (vs 29% in 11 hrs)
_ Increase positive sentiment to >7O%, negative sentiment halved
_ 176% YTD average visitors to eCom from organic social

Elevated influencer & Creator content by elevating briefs, standards, reference images & via more strategic PR efforts. This content provided unparalleled reach beyond the brand’s network & helped grow awareness & consideration.