What Goes Around Comes Around
Our Holiday ‘24 campaign
was loosely inspired by
Eloise & The Plaza Hotel.
What Goes Around Comes Around
Led all creative vision and execution for luxury resale retailer, WGACA:
eCommerce redesign, organic content,
paid social, and all brand creative
Creative Direction: concept, strategy & execution of Fall campaign production
shot at a private airfield and yacht club by David Blenthal
Travel-motif photo shoot for assets that can live from summer into fall. We captured over a dozen looks – including a diversity of RTW and accessories – with airplanes, motorcycles, and yachts in just one day.
Led eCommerce redesign, a complete overhaul, to:
• Optimize for mobile to accommodate >60% of site visitors
• Accommodate more editorial content, specifically video
• Improve browse-ability with AI-leveraged customization
• Facilitate A/B testing to identify the most compelling visuals and copy
• Create a more seamless user experience through checkout to reduce cart abandonment rate
Ensuring excellent information hierarchy on the PDP page was critical, as was including recommended products for continued browsing. A concise checkout process ensures a lower cart abandonment rate.