HOLIDAY ‘24
loosely inspired by
Eloise & The Plaza Hotel.
Summer/Fall Campaign
eCommerce redesign included
_ Optimize for mobile (6O%+ of site visitors)
_ Accommodate more editorial / video content
_ Improve browse-ability with AI-leveraged customization
_ Facilitate A/B testing of copy, video, and images
_ More seamless checkout experience reduced cart abandonment
Social Strategy
_ Elevate aestehtics
_ Balance between product, lifestyle, in-store, Influencer, etc
_ Increased average daily IG followers 153%+ YoY
_ 2x DM reply rate 2x faster
_ Positive sentiment to 7O%+, negative sentiment halved
_ +176% YTD average visitors to eCom from organic social
Elevated influencer and Creator content with smarter briefs, defined brand standards and providing clear references. The result was unparalleled reach, growing awareness, followers, and purchase consideration.
Law Roach’s book launch, signing, and Q&A, an in-store event for press and
