While MAC’s annual Viva Glam campaign always features a celebrity, we did something bigger.
Pop sensation Rosalía, was not just a face for the brand – she was the voice.
Our anthem film was also the debut of Rosalía’s latest, never before released track.

Shot by celebrity director, Gordon von Steiner, we mirrored the fiery red of the Viva Glam lipstick
with the iconography of Rosalía’s signature flamenco moves and her personal style.

We captured BTS content for deeper storytelling of the initiative and to satisfy social needs.

Consumers loved the campaign and so did the press, with earned media impressions in publications including: