Despite a rich history and strong brand awareness, Revlon needed to differentiate in the space while staying true to their LOVE IS ON ethos.
The brand had secured an Amazon partnership in the form of 1O million branded boxes (plus a suite of digital media from Amazon's robust ad network).

They asked us to pitch a package design.
We gave them a brand campaign that resulted in
unprecedented brand engagement, UGC, and earned media.

Using the Amazon packages as an opportunity to allow consumers to (re)define “love,” an antiquated term the brand was struggling with, we also encouraged consumers to share their definition of love on their social platform of choice.

And if you weren’t one of the lucky 1O million to receive a Revlon branded Amazon box, you were not left out! You could share your LoveIn3Words via the brand’s custom image generator tool.

The campaign generated over 1O,OOO pieces of UGC
and earned media from Bloomberg, Nasdaq, Forbes and BizJournal